visibility check
Who Does AI Recommend? That Depends. And It Can Be Influenced.
I asked five AI tools -- ChatGPT, Copilot, Gemini, Google's AI Overview and Google's AI Mode -- three questions a prospective dental patient might actually ask. Then I asked every question again, same words, same tools, a few minutes later. Thirty answers. Thirty-one different practice names. And in 13 of the 15 question-and-tool pairs, the second answer named a different set of practices than the first. That sounds like a problem. It's actually the most useful thing I've learned this year, and I'll get to why. First, who won.
Hani Durzy