AI Visibility • Story • Reputation

There's already a conversation about your business. Do you know what it says?

When customers ask AI about you, it answers with what's already out there. I find out what it's saying, fix what's wrong, build the systems that keep it saying the right thing, and protect your reputation when it's needed.

Twenty-five years deciding what eBay, LinkedIn, HP and Realtor.com said when it mattered. Now working for owner-led businesses outside tech.

Get your free AI visibility score How it works

No commissions. No affiliate links. No tool vendor pays me a cent.

Twenty-five years. These are the rooms in which it was learned.

The search changed

Ranking on Google no longer means AI sees you.

Customers now ask AI who to call instead of scrolling through ten results. Your site can rank on page one while AI leaves you out, mixes you up with someone else, or describes the business you were three years ago.

What AI says about you is now your marketing and your reputation.

And nothing in your analytics will tell you.

45%

of consumers asked AI for a local business recommendation in 2026

BrightLocal, March 2026

41%

of local businesses were never recommended by ChatGPT when customers asked who to hire

Insites, 10,000 U.S. businesses, July 2026

83%

of Google AI Overview searches end without a click to any website

SparkToro/Datos, August 2025

304 vs. 118

average reviews for the businesses AI recommends most, versus least

Insites, July 2026

Start here

If you don't know what AI says about you right now click here to get your free AI visibility score.

What it says

I ask ChatGPT, Gemini, Copilot and Google the questions your customers actually ask -- about you by name, and about "the best one near me."

What it gets wrong

Wrong hours. A location you closed. A doctor who left in 2021. A competitor named where you should be. No engine tells you when it gets you wrong.

What to fix first

A ranked list. It usually starts with your reviews and the directories your customers trust, not your website's code.

Get your free AI visibility score here

How it works

Know what it's saying. Get named. Protect it.

Three stages, in the order clients go through them. Most start with the audit, and its fee credits in full toward whatever comes next.

01

Visibility & Story Audit

Know what it's saying. Most owners have never seen what AI tells their customers. Start there. I run the questions your customers actually ask across ChatGPT, Gemini, Copilot and Google, show you what comes back, flag what's wrong, and hand you a ranked plan.

See the audit

02

Story, Content & Systems

Get named. You already wrote your story. The machines can't read it. AI recommendations are won on reviews, the directories your customers trust and local press, not on technical plumbing. I build the system that keeps that evidence coming, so it doesn't depend on me writing it.

See the ongoing work

03

Reputation & Crisis Readiness

Protect it. The same answer that recommends you can hurt you. I build the plan, the statements and the spokesperson prep while things are calm, and I pick up the phone when they aren't.

See crisis readiness

Word Gets Around

Real businesses. What got said about them. What they should have done.

Read all issues

The 570-Day Letter: Five Firms, One Template, and the Two Clocks Rule That Was Not Followed

Frazer LLP, a $20.2 million Anaheim CPA firm, had a cybersecurity incident on March 25, 2025. Its breach notice reached the California Attorney General's list on October 16, 2026 -- 570 days later. Four other firms holding client Social Security numbers did the same thing this fall. The hack wasn't the expensive decision. The silence was.

Read it

About me

I spent 25 years deciding what companies said when it mattered.

I was eBay's lead spokesperson through its fraud and security fights, ran U.S. media relations at HP through the Mark Hurd resignation, and was LinkedIn's first corporate communications lead, through its IPO and the $26 billion Microsoft acquisition. Then Pandora, Samsung NEXT and realtor.com. Now I do the same work for businesses that have never had a communications department -- and need one more than ever, because AI is telling their story whether they're involved or not.

More about me

Questions

What owners ask me about AI

Straight answers, including the ones that don't sell anything.

All Question

What is AI visibility?

Whether tools like ChatGPT, Gemini and Google's AI Overviews mention your business when customers ask about what you do and whether what they say is true. It's now your marketing and your reputation at the same time.

How do you measure it?

I run a fixed set of the questions your customers actually ask across ChatGPT, Gemini, Perplexity and Google. I record whether you're named, how you're described, what's wrong, and which sources the engines lean on. Each engine gets reported separately, because they rarely agree.

How is it different from SEO?

SEO gets a page to rank. AI visibility is whether the machine trusts you enough to name you in an answer, and that depends far more on reviews, the directories your customers use and local press than on your site's code. In a 10,000-business study, structured data and similar technical fixes "barely moved the needle."

Does ranking on Google help?

Some, not reliably. Plenty of businesses rank on page one and never come up when someone asks AI for a recommendation. Showing up in Google's local map results matters much more. In the same study, 75% of the most-recommended businesses appeared there, against 21% of the least-recommended.

Why does ChatGPT mention some businesses and ignore others?

Mostly the volume of public evidence. The most-recommended local businesses averaged 304 reviews, and the least-recommended averaged 118. Star rating barely mattered. The engines reward the businesses lots of people bothered to talk about.

How is Red Dog different from a marketing agency or a fractional CMO?

Agencies sell activity: posts, ads, pages, and campaigns, usually delivered by a team you rarely meet. A fractional CMO runs your entire marketing function. Red Dog does something narrower and deeper: I find out what AI and your customers hear about your business, rank what needs fixing first, and build a system your own team can run. You work with me directly. If you need ad management or a full marketing department, hire an agency or a CMO. If you already have one, I work alongside them.

Is Red Dog an SEO agency?

No. SEO firms help your website rank on Google, and that still matters. But when someone asks ChatGPT or Google's AI for a recommendation, the answer leans heavily on what others say about your business: your reviews, your Google Business Profile, the directories your customers trust, and local press. Technical fixes help AI read your site, but they rarely determine whether you get recommended. I look at the whole picture, including what AI says when someone asks about you by name, and whether it's true.

Why not just use an AI visibility tool?

You might. Several tools now check whether AI mentions your business, and some will write and publish pages for your site. If missing pages are your real problem, a tool may be enough. What software doesn't do is decide which of a dozen problems to fix first, uncover the stories your business has never put into words, or tell you what to say when something goes wrong. If a tool is the right answer, I'll recommend one. I take no commissions on anything I recommend.

I already use review software. Isn’t that enough?

Keep it. Those platforms are good at asking for reviews and making them easy to answer. What they don't show you is which directories AI actually draws on in your field, what your reviews add up to when someone asks AI about your business, or where you're falling short compared with the competitors it recommends instead. The audit shows you all three, and what to change first.

How is this different from hiring a PR or crisis firm?

PR firms are built for press coverage and big-company announcements. Crisis firms usually show up after something breaks. I spent 25 years in that world, leading communications at eBay, at HP through the Mark Hurd resignation, and at LinkedIn through its IPO and the $26 billion Microsoft acquisition. Red Dog brings that experience to owner-led businesses before a crisis hits: knowing what's being said about you, fixing what's wrong, and having a plan and someone to call if things go sideways.

Can't my team just do this with ChatGPT?

Some of it, yes, and they should. Asking ChatGPT about your business is a good first look. But asking the right questions across every assistant your customers use, checking each answer against the facts, tracing a wrong answer to its source, and deciding what to fix first is a different job. That's what the audit does. After that, the goal is for your team to run the system, not to depend on me.

Next step

Let’s find out what AI says about you.

Thirty minutes, no deck. I'll run the questions your customers ask while you watch, show you what comes back, and tell you honestly whether anything is worth fixing. Sometimes the answer is "not yet."

Click here to begin your AI visibility audit Read Word Gets Around