Most owners have never seen what AI tells their customers. Start there.

Two weeks from our first conversation.

Forty-five minutes of your time, and access to your Google Business Profile.

Then you have a plan your team can run. No pressure and no clawback.

Agencies sell activity: posts, ads, pages, and campaigns, usually delivered by a team you rarely meet. A fractional CMO runs your entire marketing function. Red Dog does something narrower and deeper: I find out what AI and your customers hear about your business, rank what needs fixing first, and build a system your own team can run. You work with me directly. If you need ad management or a full marketing department, hire an agency or a CMO. If you already have one, I work alongside them.

No. SEO firms help your website rank on Google, and that still matters. But when someone asks ChatGPT or Google's AI for a recommendation, the answer leans heavily on what others say about your business: your reviews, your Google Business Profile, the directories your customers trust, and local press. Technical fixes help AI read your site, but they rarely determine whether you get recommended. I look at the whole picture, including what AI says when someone asks about you by name, and whether it's true.

You might. Several tools now check whether AI mentions your business, and some will write and publish pages for your site. If missing pages are your real problem, a tool may be enough. What software doesn't do is decide which of a dozen problems to fix first, uncover the stories your business has never put into words, or tell you what to say when something goes wrong. If a tool is the right answer, I'll recommend one. I take no commissions on anything I recommend.

Keep it. Those platforms are good at asking for reviews and making them easy to answer. What they don't show you is which directories AI actually draws on in your field, what your reviews add up to when someone asks AI about your business, or where you're falling short compared with the competitors it recommends instead. The audit shows you all three, and what to change first.

PR firms are built for press coverage and big-company announcements. Crisis firms usually show up after something breaks. I spent 25 years in that world, leading communications at eBay, at HP through the Mark Hurd resignation, and at LinkedIn through its IPO and the $26 billion Microsoft acquisition. Red Dog brings that experience to owner-led businesses before a crisis hits: knowing what's being said about you, fixing what's wrong, and having a plan and someone to call if things go sideways.

Some of it, yes, and they should. Asking ChatGPT about your business is a good first look. But asking the right questions across every assistant your customers use, checking each answer against the facts, tracing a wrong answer to its source, and deciding what to fix first is a different job. That's what the audit does. After that, the goal is for your team to run the system, not to depend on me.