Reputation & Crisis Readiness

The same answer that recommends you can hurt you.

I build the plan, the statements and the spokesperson prep while things are calm, and I pick up the phone when they aren't.

Click here for immediate crisis help

Is time of the essence? Call me directly at 415.385.4264.

Why it matters more now

A bad week used to fade. Now whatever gets written about it becomes a source that AI quotes the next time someone asks about you, for years. How you respond in the first few hours becomes part of your permanent record.

What you get

A map of what could actually happen to you

A licensing complaint, a lawsuit, an employee incident, a data breach, a review attack, a partner walking out, the handful that matter for your business, not a generic list.

Statements written before you need them

Holding statements drafted and approved in advance, so the first thing you say isn't the first thing you thought of.

You, ready on camera

Spokesperson prep for the owner, including the hostile questions.

A phone that gets answered

A four-hour response commitment, nights and weekends included.

Your business runs on trust from strangers.

Your business runs on trust from strangers. So did eBay's. I was its lead spokesperson through fraud, security and legal crises, some days, forty interviews. When a leader leaves suddenly and everyone wants to know why, I've been in that room: at HP, through the Mark Hurd resignation. LinkedIn through its IPO and the $26 billion Microsoft deal, as its first corporate communications lead. When a business changes hands, what you say to employees, customers and the buyer moves the price. I've been on that side of the table at eBay, LinkedIn and Samsung NEXT.

The same answer that recommends you can hurt you.

Why it matters more now

What you get

Standby